KALAMAZOO, MI (WKZO AM/FM) – Saugatuck Brewing Company is getting ready to release its Rainbow Rodeo IPA, which it says casts a line of citrus, tropical and piney notes with enough body to make a splash, yet maintain an easy drinking, great bucking IPA.
“We adapted techniques from brewing traditional Midwest IPAs and modern IPAs to create Rainbow Rodeo which embraces the best characteristics of each,” said Head Brewer Matt Alderink. “It is classic Midwest malt backbone with modern juicy mouthfeel and bitterness.”
Company officials say that the new IPA aims to pay homage to its home state of Michigan’s reputation as a fly-fishing mecca for rainbow trout and rich heritage of farming.
“Our Rainbow Rodeo IPA is produced to be a bright and easy-drinking American IPA, with a creative can that hooks you when you see it on the shelf. This new staple has been added to our mainstay lineup and our new variety pack, A Trip to the Art Coast, that includes other must-have styles. We see the Rainbow Rodeo artwork as a portal into a wild world of hops, where cowgirls wrangle in large rainbow trout, upending the idea that only men enjoy fishing and beer. You have to admit, she’s pretty badass, and so is what’s inside the can,” said Sara VanSplinter, Director of Marketing.
SBC is planning a series of release parties for the Rainbow Rodeo IPA at their three locations:
Saugatuck Brewing Company – Kalamazoo Pub & Brew House
Thursday, April 27 – 200 E. Michigan Avenue, Kalamazoo, MI: 12 to 8:00 p.m.
Saugatuck Brewing Company – Douglas Pub & Barrel Room
Saturday, April 29 – 2948 Blue Star Highway, Douglas, MI: 12 to 9 p.m.
Saugatuck Brewing Company – Creston
Thursday, May 4 – Creston Brewery, 1504 Plainfield Avenue NE, Grand Rapids, MI: 4 to 10 p.m.
